A Sleep Outfitters colleague mentioned recently that author Greg McKeown dedicates an entire chapter of his book “Essen-tialism. The Disciplined Pursuit of Less,” to sleep. McKeown posits that rather than creating more time to get things done, foregoing sleep just means we do more things poorly.
The macho notion of the sleepless workaholic is as much a relic of the past as a sedentary senior citizen. Both still exist, but most of us realize we need the proper amount of sleep and exercise – no matter our age – if we’re to live healthy and productive lives.
Back to this idea of essentialism. It would seem, at a glance, to be a companion philosophy to that espoused in Marie Kondo’s 2014 book, “The Life-Changing Magic of Tidying Up.” Both works seem to implore us to declutter our lives, whether of tangible possessions or too many responsibilities, in order to make us happier, healthier and more productive.
McKeown, in particular, suggests we concentrate on doing a few things (10 percent of potential opportunities) very well and saying no to the 90 percent of things that distract us from what should be our priorities.
That sleep should be a priority in such a philosophy should come as no surprise. We entitled this article “The 3/3 of Your Life Affected by Sleep” to point up the fact that our entire quality of life is determined by the quality and duration of our sleep. The quality, or lack thereof, of the waking two-thirds of any day, is directly dependent on the one-third we spend sleeping.
Without a solid eight hours’ sleep (or whatever amount works best for you), we’re likely to be significantly less mentally and physically sharp, more prone to accidents and errors, our dispositions less than sunny, and be generally less productive and sociable as human beings.
As if that weren’t enough, adopting a cavalier attitude about the amount of sleep we get or need can carry even more dire health consequences. Research continues to confirm that lack of sleep is linked to all sorts of diseases and ailments such as diabetes, heart disease, obesity, hypertension and even cancer.
“Sleep like a champion. Play like a champion.”
That’s Sleep Outfitters’ advertising slogan for sporting events and sports related sponsorships. Athletes and coaches know as well as anyone that sleep allows both mind and body to rest, repair, recharge and rejuvenate for another day. It is perhaps fitting that all those words begin with “re,” meaning to do again, since that’s what we all do every morning: rise and prepare to do it again, to live another day, accept another challenge, cope with another problem and, we hope, celebrate another victory or bask in our blessings. Who would have thought sleep could be so deep?
Sleep Outfitters’ perspective on mattress retailing is that sleep is one of three essential components for good health, the other two being diet and exercise. Now, there are many reasons why people don’t sleep well, many of them medical, but if one’s sleep problems are caused by trying to sleep on an old, or wrong, mattress, Sleep Outfitters can help. For that reason, it is imperative that customers get the right mattress, and at the right price.
But mattress shopping can be a harrowing experience for many people, as has been discussed on these pages previously. Consumers who haven’t purchased a mattress in 10 years are suddenly confronted with an array of white rectangles, boasting confusing construction technologies and sticker-shock-inducing prices. It is not for the faint of heart, this mattress-buying business. Best to get a good night’s sleep before you tackle it (a paradox all its own).
Sleep Outfitters sales associates are trained to understand this sort of consumer anxiety. They are trained to treat the mattress-buying experience as a consultation in order to understand why the customer has come to this particular Sleep Outfitters showroom in the first place.
And there are many reasons why people visit mattress retailers, but it’s mainly because they aren’t sleeping well. Their mattress may be old and worn out, or it could be too soft or too firm, too large or too small. Perhaps they’re sleeping in pain and need more support (or less) for their back or legs. Perhaps their sleeping partner snores or tosses and turns throughout the night or even kicks them awake (in which case we recommend a king-sized bed, better to get out of range).
Today, mattresses are constructed with combinations of innersprings, memory foam and gel layers to give them varying degrees of comfort and support. Suffice to say, if the sleeping problem is caused by one’s mattress, Sleep Outfitters should be able to supply the solution.
It becomes a matter of assisting the customer in finding the right combination of support and comfort for their body and the way they sleep. And the sales associate should do it without making the customer lie on every bed in the store, thereby eliminating much of the time and confusion that occurs when shopping for something once every 10 years of so.
Good sleep is essential. Better beds make it possible. And an array of financing options makes it affordable. When you make an investment in the one-third of your day you spend sleeping, it pays off during the other two-thirds you spend being you.
We all sleep. Why not sleep well?
For more information, contact:
Greg McGraw, Territory Sales Manager
Innovative Mattress Solutions (Sleep Outfitters & Mattress Warehouse)
614-436-4115 . firstname.lastname@example.org